The BPA Insider presented by Blast Mic Vol. 1 | Issue 5
Weekly Industry News and Updates About Black Podcast Creatives & Professionals
This Post Is Sponsored By Blast Radio
Introducing Blast Mic - the wireless microphone that broadcasts high quality audio directly to the Blast Radio platform. With Blast Mic, you can easily share audio with exceptional sound quality and clarity. Easily download and re-release past broadcasts as podcasts or on other platforms. Get ready to take your audio to the next level with Blast Mic!
The Black Podcasters Listener Report Live Q & A with Gabriel Soto, Director of Research at Edison Research
The Black Podcasters Association, powered by Afros & Audio™, is excited to offer an exclusive Q&A session with Gabriel Soto, Senior Director of Research at Edison Research to discuss and answer questions on the newly released Black Podcasters Listeners Report 2.0 by Edison Research.
To Download and read the Black Podcast Listener Report 2.0 » Click Here! «
The Live Q&A will take place on Tuesday, February 28th from 12 pm to 1 pm EST, and will be hosted by Corey Gumbs, founder of the Black Podcasters Association, and Talib Jasir, founder of the Afros & Audio Podcast Festival.
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This is your chance to have your questions answered directly by one of the top researchers in the field. To submit a question or a 30-second video, simply fill out our Live Q&A form here:
👉🏽 https://bit.ly/LIVEQAQuestions
Your question could be selected to be answered live during the event!🚨🚨
Don't miss this incredible opportunity to gain valuable insights and information on the latest data in podcasting.
We look forward to answering your questions!
Join us for the Live Stream On Feb. 28th at 12 PM EST.
📅 Add this event to your calendar: Click Here!
Kick-Off Women’s History Month on Twitter Spaces: Women Podcasting Behind-the-Scenes Panel Discussion
This Women's History Month, join the Women of Color Podcasters Community and the Black Podcasters Association for their four-part Twitter Spaces discussion series!
Kicking off this week, don't miss the "Women Podcasting Behind-the-Scenes" panel discussion hosted by Corey Gumbs, founder of the BPA, and
, founder of the Women of Color Podcasters communities.🎤🎤
Follow us to get your Twitter Space notifications:
👉🏽 @BlkPodAssoc
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Hear from award-winning podcast producers, sound designers, and more - and get exclusive insights into the women who are propelling the podcast industry forward.
This is an opportunity you don't want to miss - so join us this week and join the conversation!
📅 Add this event to your calendar: Click Here!
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The BPA Academy™ Presents: How to Own and Monetize Your Audience with Arylle Young
Are you looking to monetize your podcast and turn it into a lucrative income stream?
Are you struggling to gain impact with your audience and turn your podcast into a profitable venture?
Join us on March 2nd, 2023, at 7 PM EST for this live online workshop presented by the Black Podcasters Association and in partnership with Arylle Young.
Arylle Young, Podcast Systems Consultant, will discuss strategies on how to convert your podcast audience and automate your podcast into monthly income.
Don’t miss this unique opportunity to become informed and improve your brand.
Space is limited and tickets will sell out fast.
Sign up today for this informative workshop and ask the important questions that will get you the results you’re looking for.
This event is FREE for all BPA Members. If you are interested in joining the Black Podcasters Association, click here!
FTC Seeks To Improve Its Guidelines: Turns Its Eyes Towards Personal Endorsements in Podcasting Ads
Host-read ads remain a powerful way for brands and podcasts to create an intimate connection with their target audiences. But, host-read ads that seem to be a personal endorsement of a podcast host are now coming under the scrutiny of the Federal Trade Commission (FTC).
In late 2022, the FTC proposed new rules to protect consumers from fake reviews and endorsements. This proposed legislation sets stricter penalties for those who violate the proposed rules changes.
When it comes to podcast advertising, a host-read ad with a personal endorsement implies that the host has used the product or service, Hilary Ross Shafer, VP of the podcasting and YouTube influencer arm of Veritone One, a performance audio agency, explained. A “straight” host read might include discussions of the benefits of the brand but with no implication of personal use, she added. - Alyssa Meyers (MarketingBrew, Truth in podcast advertising? 2023)
Since May of 2022, the Biden administration and the Federal Trade Commission have been diligently working together to strengthen their guidelines against “fake and manipulated reviews” and “stealth-advertising” directed at children.
As a podcaster, it is important that you adhere to these guidelines and properly disclose any relationship with current or potential advertisers to ensure that you are not in violation of any regulations.
By adhering to the current guidelines, you can ensure the safety and security of your listeners, as well as protect yourself from potential infractions.
To learn more about the FTC guidelines you can check out these guides below:
Sources
“Navigating the ‘slippery slope’ of personal endorsements in podcast ads”
FTC Proposes to Strengthen Advertising Guidelines Against Fake and Manipulated Reviews
“FTC Crackdown On Endorsements Continues, With New Proposal To Create Fines.”
Podfest Global Conference Returns March 27-30th
Discover the power of PODFEST GLOBAL – the 100% virtual extension of PODFEST MULTIMEDIA EXPO, the world’s largest and most interconnected community of podcasters.
Experience the same quality content and unmatched camaraderie that PODFEST is renowned for, now in an online setting with even more podcasters and content creators joining the PODFAMILY.
Let PODFEST GLOBAL bring your podcasting ambitions and dreams to life, and join us in building a stronger, more inclusive, and more powerful community of podcasters and content creators.
Thanks to Chris Krimitsos and his support of our community, all members of the Black Podcasters Association & BlkPodNews.com family can get a free standard ticket or upgrade their ticket with a $49 off discount
Simply use the code: BLKPOD for your free or upgraded ticket discount.
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Lock In Your Afros & Audio Podcast Festival Tickets Today!
2023 will mark the 5th anniversary of the Afros & Audio Podcast Festival, and we’re expecting a record turnout!
Save the date and make sure you have a spot at one of the podcast industry's most-anticipated conferences. Tickets go on sale and speaker submissions open in 2023, but you can get ahead of the rest by putting $50 towards early release tickets or completing a speaker interest form today!
Make sure you are locked in for our 5th annual event, October 21-22, 2023, which will be held in charming downtown Baltimore, MD, and on the Whova Virtual Conferencing App! Don’t wait until we’re sold out. Secure your spot today!
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The world’s new leading platform for indie artists, podcasters, & creatives. Join Today!
BPA Insider Notables
⭐️ Representation Drives BIPOC Content Consumption- Nielsens latest study, “Attitudes on Representation on TV Study”, reveals that 53% of BIPOC viewers would more likely watch inclusive content, up from 47% in 2021 » Learn More Here! «
⭐️ The Importance of Data Collection on Nigerian Podcast Listeners -
explores the importance of data collection of Nigerian podcast listeners and how it can help Nigerian podcasters create more engaging content and monetization strategies » Learn More Here! «⭐️ The Importance of Data Collection on Nigerian Podcast Listeners - explores the importance of data collection of Nigerian podcast listeners and how it can help Nigerian podcasters create more engaging content and monetization strategies » Learn More Here! «
⭐️ Voice Cloning?
of gives her insight about the new Descript tool named Overdub, and the possibility of hackers stealing a podcasters voice » Learn More Here! «⭐️ Sounds Profitable: How Google Can Earn Our Trust - Brian Barletta details what he thinks Google can do to rekindle it’s enthusiasm for Podcasts. » Learn More Here! «
This Post Is Sponsored By Blast Radio
Introducing Blast Mic - the wireless microphone that broadcasts high quality audio directly to the Blast Radio platform. With Blast Mic, you can easily share audio with exceptional sound quality and clarity. Easily download and re-release past broadcasts as podcasts or on other platforms. Get ready to take your audio to the next level with Blast Mic!
📥 Have an article, press release, industry relevant news, etc. you would like to share? Send us an email to: insider@blkpodnews.com
So excited for Women's History Month!
Oh my gosh, thank you for the shout out!!