This Post Is Sponsored By After Broad and Market Podcast
Launching June 26, 2023, discover "After Broad and Market". This 5-part investigative series, led by award-winning journalist Jenna Flanagan, revisits the heart-wrenching story of Sakia Gunn, a young, Black, queer student who was tragically murdered in 2003. Discover the impact of her life and the echoes of her untimely death on the LGBTQ+ community in Newark, New Jersey. » Learn More Here! «
2 Weeks Until The 2nd Annual BPA Summer Social - Get Your Tickets Today!
The Black Podcasters Association (BPA) is excited to invite you to its Second Annual Summer Social 2023, and this year, it's going to be even bigger and better with The Qube App Tour joining the roster. This event is open to all so please come join us for a night of fun!
An Unforgettable Listening Experience
We are bringing The Qube App Tour, an immersive podcast listening experience, that will open a new world from their slate of original and curated content for you.
BlkPodNews™ is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
Learn from the Trailblazer
But that's not the only reason you should be clearing your calendar. We have the incredible Anna DeShawn, the CEO and founder of the Qube App, and an award-winning host of the Queer News Podcast, as our keynote speaker. Anna will take you on a journey through her inspiring podcast journey and shed light on the business side of Podcasting and Content Creation. There's so much to learn from this trailblazing innovator who is rewriting the rules of podcasting.
Anna's enriching talk will be moderated by the charming Mimi Jacks, host of the Mproper Mimi Podcast.
Prepare for a dynamic Q&A session. Make sure to have your questions ready as this is your chance to delve deeper into the intricate world of podcasting.
BPA 2nd Annual Summer Social Sponsors & Vendors
A Night to Remember
Following the enlightening Q&A, dive back into the heart of the party with delectable drinks tastings from Uncle Nearest Premium Whiskey and our bar, foot-tapping music, and food provided by The Gourmet Diva & Live Loud Food. Get a taste of the industry's vibrancy and the diverse opportunities it offers.
And don’t forget to grab your swag bag at the end of our party courtesy of the Hayti app, which offers a curated collection of over 2,000 Black podcasters from around the world.
Make a Difference
The icing on the cake is that a portion of the proceeds from this event will benefit local LGBTQ+ organizations, and the Podcasting, Seriously Fund. It's a fantastic opportunity to learn, network, have fun, and contribute to a meaningful cause.
Act Now
Tickets are selling out fast! We don't want you to miss out on this incredible event. As a special treat, thanks to The Qube, we are offering a special discount on tickets. Click the button below and join the party!
This isn't just another social event—it's a chance to be a part of podcasting history! So, wait no more. Join us at the Summer Social 2023 and let's shape the future of podcasting together!
Group and corporate/business ticket bulk discounts are available too. Connect with us for more details.
Shifting Trends in Podcasting: The Rise of Video and More
Podcasting is entering a new era, and the buzzword for the next chapter is "video," according to a semiannual State of Media & Entertainment report from Morning Consult. The findings reveal an intriguing shift in the podcast industry, with an emphasis on the role of Gen Z in driving this change.
Gen Z and Video Podcasting: A Growing Love Affair
Almost 20% of Gen Z adults said they watched a video podcast daily last month, outpacing those who merely listened to a show. This key statistic indicates a substantial shift in the media consumption habits of this tech-savvy demographic.
What's more, the actual number of video podcast consumers could be higher, given the increasing prevalence of podcast clips on social media platforms. The line between casual browsing and deliberate podcast viewing is increasingly blurred.
Video Podcasting: A Broadening Appeal
However, it's not just Gen Z leading the charge towards video podcasting. The trend is gaining momentum across the spectrum, with 11% of all those surveyed admitting to watching a video podcast daily in May - the same percentage that said they listened to an audio podcast.
A caveat that emerges from the Morning Consult report is that video podcast production, being cost-intensive, may witness more top-performing shows offering video versions while less-known ones stick with audio.
Podcasting: A Balance Between Video and Audio
Despite the shift towards video, the report emphasizes that audio podcasting retains a significant audience. With 70% of Gen Z streaming music in their cars, 60% while at work, and 50% at the gym, these instances underline scenarios where audio has a natural advantage.
Regardless of Gen Z's well-known preference for visual content, notably through platforms like TikTok, many are still heavily consuming audio-only experiences, stressing the ongoing relevance of digital audio ads.
AI and the Streaming Music Platform
The report sheds light on the role of AI in media consumption, with just 13% of adults finding AI-curated playlists a big draw for choosing a streaming music platform. Moreover, approximately a quarter of adults feel that AI's use in TV shows and movies actually detracts from dialogue and plot quality.
The Lure of Big Franchises
Brand franchises are still a big pull for consumers. The data shows that 40% of adults are willing to pay more for a video streaming service that delivers content based on major franchises. This demonstrates an ongoing interest and loyalty to well-established brand narratives.
Podcasting and the Metaverse: A Promising Intersection
The report also hints at a promising intersection between podcasting and the evolving concept of the metaverse, signifying potential synergies for companies looking to build global franchises in this immersive, virtual world.
As we witness this fascinating evolution in the podcasting landscape, driven by video content and the unique consumption habits of Gen Z, it's essential for content creators and marketers to adapt their strategies accordingly. You can delve deeper into these insights by downloading a copy of Morning Consult’s semiannual State of Media & Entertainment » Download Report Here! «
Get Your Afros & Audio Podcast Festival Tickets Before Prices Go Up!
Have you gotten your tickets yet?
The Afros & Audio Podcast Festival will take place on October 21-22, 2023, and will feature a variety of workshops, panels, and networking opportunities for Black independent podcast creatives and audio professionals.
The Afros & Audio Podcast Festival is committed to providing a space for Black podcast creatives to connect, learn, and grow. There will also be opportunities to network with other podcasters, industry experts, and potential sponsors.
Here are some of the benefits of attending the Afros & Audio Podcast Festival:
Learn from industry experts
Network with other podcasters
Get feedback on your podcast
Promote your podcast
Get inspired
We hope to see you there!
Register for the Afros & Audio Podcast Festival today!
🚨 Limited Time Offer: Advertise Your Podcast at the 5th Annual Afros & Audio Podcast Festival
Are you a podcast creative looking to reach a new audience? If so, you don't want to miss out on this limited time offer to advertise your podcast at the 5th Annual Afros & Audio Podcast Festival!
For just $250, your podcast cover art will be added to our in-person step-and-repeat (photo backdrop) and advertised on a dedicated Afros & Audio webpage including a link to your podcast (website or streaming platform).
Your podcast artwork will be displayed during our two-day event, October 21-22, 2023, and online from October 1, 2023, to January 1, 2024. That's three months of advertising for $250!
This is a great opportunity to reach a large audience of Black podcast listeners and industry professionals. The Afros & Audio Podcast Festival is the premier event for Black podcasters, and this is your chance to get your podcast in front of them.
Replay: Unapologetic: Being Black & Queer in Podcasting Presented by The Qube App, ShePodcasts, & Libsyn
Immerse yourself in a thought-provoking conversation featuring remarkable Black and queer podcasters discussing their creative journeys, lived experiences, and how race and sexuality influence their podcasting work and creations.
You are warmly invited to dive into the replay and gain unique insights on:
The necessity of culturally aligned, diverse, creative, and original content for audiences,
The profound ways our world impacts podcasting,
The evolution of a podcast business, audience growth, ad sales, and speaking opportunities as listener diversity expands,
The embodiment of allyship within the podcasting space,
The crucial changes needed within the industry to welcome more diverse creators and listeners,
Practical ways you can support QTPOC podcasters all year round.
This enriching panel discussion, moderated by Anna DeShawn, host of Queer News, features insightful contributions from Shana Sumers & Kris Chesson of Bad Queers, and Tre'vell Anderson from the FANTI Podcast.
She Podcasts and The Qube have collaborated to present this culturally significant online event. Our mission is to spotlight deserving leaders who must be seen, heard, and acknowledged. The Qube team, now an award-winning podcast production company, is driving innovation through creative content production, community building, and app creation, all with a vision of becoming "the #1 platform to discover the best Black, Brown & QTPOC podcasts.”
Libsyn, the comprehensive podcast platform serving every podcaster's need to create, distribute, grow, and monetize, is proud to sponsor this event. Learn more about libsyn here: » http://libsyn.com «
Listen to Queer News Podcast:
Unraveling the FTC's New Endorsement Guidelines for Podcasters and Radio Personalities
As we reported in the BPA Insider Issue 5, the Federal Trade Commission (FTC) recently updated its guidelines on endorsement ads for the first time since 2009, shedding more light on the roles and responsibilities of radio personalities and podcasters in this context.
The new guidelines aim to ensure greater transparency in the burgeoning age of influencer marketing. They feature an expanded definition of "endorsement", stretching its coverage to encompass fake reviews, tags on social media, and even the increasingly popular virtual influencers. This move is significant, demonstrating the FTC's commitment to keeping pace with the fast-evolving digital media landscape.
Among the essential points addressed in the updated guidelines is the clarity of disclosures. The FTC stresses that disclosures should be "clear and conspicuous". It points out that default platform disclosure features may not be enough to meet this requirement, highlighting the need for endorsers to go the extra mile in clarifying any material relationships.
Audio ads on radio and podcasts are called out specifically in the guidelines. They must be delivered at an easily comprehensible volume, speed, and cadence, making sure ordinary consumers can hear and understand them without any strain. This is an imperative update, considering the growing popularity of audio content in the current media landscape.
Contrary to most rulebooks, the FTC's guidelines don't provide a "do this" and "don't do this" format. Instead, they offer real-world examples that illustrate how endorsement ads may be deceptive or otherwise. A radio personality hinting at regular use of a product based on a single demonstration, for instance, would be viewed as crossing the line.
However, podcasters reading commercials that are obviously advertisements may not need to make additional disclosures. The guidelines assume listeners are savvy enough to understand the context and know that the host likely received compensation for the ad.
The FTC assures that these rules apply across all media channels, both traditional and digital. The essence, they say, lies in whether the audience understands the relationship between the reviewer and the company whose products are being recommended.
While the rules might seem ambiguous, the FTC clarifies that they are not excessively complicated and do not require legal expertise to comprehend or apply. It emphasizes that a simple and honest disclosure like "Company X gave me [this product] to try, and I think it's great" is usually enough to keep consumers well-informed.
In a nutshell, these updated FTC guidelines underscore the importance of transparency and truthfulness in today's media environment. They serve as a reminder for radio personalities, podcasters, and all other influencers that maintaining consumer trust necessitates clear and honest communication about their relationships with the products they endorse.
are thrilled to announce the launch of Podcast 360 in August, a unique and engaging platform aimed at introducing industry founders and offering insights into the intricate process of building a podcast company from scratch.
Podcast 360 represents an exciting opportunity for members of The Podcast Academy (TPA) to reach a global community of podcasting professionals. With the potential to amplify your work and expand your reach, we're delighted to extend an exclusive, free promotional opportunity for your podcast.
For a chance to have your podcast promo featured in an upcoming episode of Podcast 360, all you need to do is complete this application form. Hurry, though, as applications will close on Friday, July 14th!
To qualify for this opportunity the podcast must be hosted and/or produced by a current TPA member and should have new episodes planned for release in Q4 of 2023.
ThePodcastHost.com publish ‘IndiePod Manifesto’ off the back of independent podcaster census data
Courtesy of ThePodcastHost.com
🗒️ This is a press release, we have made no changes
Manifesto contains 10 pillars for podcasting success, based on census data obtained directly from 1,200 independent podcasters internationally.
‘Patience to play the long game’ cited as the #1 key to podcasting success
Majority of experienced independent podcasters still not using video (51%), and 32% have no plans to
Solo shows are the most popular format (43%) amongst newbies, but this trend declines sharply the longer a show has been running.
Edinburgh, June 27th 2023 - Podcasting resource website The Podcast Host (thepodcasthost.com) is officially releasing their IndiePod Manifesto today - a document containing 10 pillars for independent podcasting success.
The IndiePod Manifesto is built upon the results of a census of 1,200 independent podcasters from all over the world, surveyed over a period of three months.
As well as containing actionable guidance for independent podcasters, the IndiePod Manifesto is packed with fascinating data that provides unique insight into how podcasters are currently working and what their expectations are for the future.
Amongst these insights is the takeaway that 43% of podcasters agreed that ‘having patience to play the long game’ is the #1 key to podcasting success, followed not-so-closely by good planning (19%) and good equipment (14%).
And while the industry buzz around video podcasting continues, the census suggests not everyone’s convinced. The majority of independent podcasters in the census said they’re not using video at all in their podcast (51%), and 32% said they have no plans to in future either.
Solo shows were revealed to be the most popular podcast format (43%) for independent creators. However, a deep dig into the data revealed that while solo shows are most popular amongst newbies, the trend declines the longer a show has been running. The more episodes a podcast has totted up, the more popular co-hosted shows become, suggesting podcasters adapt their format and bring in an extra pair of hands to ensure they’re producing regular content for their listeners.
It’s no surprise that so many independent creators start out with solo podcasting either. This format allows for a fast iteration cycle in the early days by giving them complete control, fewer logistics and the space to experiment with topics, formats and audience targeting. And once they’ve tested the water alone, they can hone in on what their ideal podcast format looks like.
For full access to the IndiePod Manifesto – which includes all census data insights and visualisations as well as the 10 pillars to podcasting success – visit this page.
Founder of The Podcast Host and Alitu, Colin Gray, has said:
“It’s easy to fall back on educated guesses and predictions in any industry, but the best way to learn is to ask the creators themselves.
We ran this census to hear the experiences and expectations of real independent podcasters (or ‘IndiePodders’!), from as many corners of the industry as possible, so that they could have their say and even play a part in shaping the future of the industry.
By gathering those insights, we were able to craft this IndiePod Manifesto that provides solid, actionable advice based on the collective lived experiences of other podcasters.
And as brands, advertisers, industry experts and technology creators, we can learn a lot from the data, using these insights to better serve the independent podcaster community.
As a company, we’ve worked to support and empower podcasters around the globe, and IndiePodders in particular have always been a huge part of our mission. The IndiePod Census, and the resulting IndiePod Manifesto, are another piece in that puzzle, hoping to make it even easier for anyone to start and run a long-term successful show.”
Ausha is the first podcast marketing platform with all the tools a podcaster needs to launch and grow their show. » Click Here To Learn More «
AdLarge Unveils 'AdLarge Labs': A Digital Accelerator Program to Supercharge Podcast Creators
AdLarge, an industry-leading independent ad sales company, has announced the launch of 'AdLarge Labs', an innovative digital accelerator program. The initiative aims to market, monetize, and maximize opportunities for podcast creators.
AdLarge Labs will provide podcast creators with a comprehensive suite of tools to enhance their marketing efforts, expand their podcasts, and extend their reach and engagement. The Labs team is committed to working hand-in-hand with creators, developing tailored strategies and content. They will leverage the expertise of additional partners such as FlightPath, PodRoll, Barometer, and YouTube, among others, to drive growth and engagement.
The core focus of AdLarge Labs is to heighten revenue opportunities for creators, while simultaneously improving their engagement with audiences, advertisers, and brands. Matt Turck, AdLarge’s Head of Podcast Growth & Strategy, emphasized the accelerator's dedication to helping creators explore new platforms, including long and short-form video, in order to tap into untapped revenue streams.
"This initiative will not only enhance influencer brand capabilities but also spawn layered advertising opportunities," Turck stated.
In a notable move, AdLarge Labs has made the program accessible to all creators, with no ad sales agreement with AdLarge required. Interested networks and creators are encouraged to learn more or join the waitlist by reaching out to labs@adlarge.com.
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🔔 BPA Insider Notables
⭐️ BecomeABlkPodNews.com Contributor - You can now submit your content, articles, links, press releases, new releases, and more to BlkPodNews.com. » Submit Content Here! «
⭐️ Checkout This List Of Who Owns Who In Podcasting - Evo Terra, author of Podcasting For Dummies, has compiled a list of “who owns who” of podcasting companies and the services/companies they own. » Read The List Here! «
recently announced her Personalized Grant Finding Consultations to help content creators find the right grants for them. » Read More Here! «
⭐️ Copyrighting For Podcasters: What You Need To Know - BIPOC Podcast Creators & The Copyright Alliance will be conducting a webinar on what podcasters need to know about copyrights. There is a $35 fee to attend, and may be reimbursable through the Podcasting Seriously Fund . Space is limited, so register today! » Register Here! «
⭐️ Introducing Spill.com - A new black owned social media platform has taken advantage of the chaos over at Twitter, and has been seeing an recent influx of growth from Black social media users. Spill.com is a new community for the Culture. » Read More Here! «
⭐️ Make The Most Of Your Podcast Ratings & Reviews - Shreya Sharma &
bring us another great article to help us amplify our podcasts. This time its learning how to use the Chartableplatform to grow your podcast. » Read More Here! «
⭐️ Some Great News Comes To The DMV - Arlington, Virginia is proposing a zoning law change that would allow more “untraditional” usage in office. If this proposal passes, we can see more podcast studio options becoming available in the D.C. Metro/DMV area.» Read More Here! «
This Post Is Sponsored By After Broad and Market Podcast
Launching June 26, 2023, discover "After Broad and Market". This 5-part investigative series, led by award-winning journalist Jenna Flanagan, revisits the heart-wrenching story of Sakia Gunn, a young, Black, queer student who was tragically murdered in 2003. Discover the impact of her life and the echoes of her untimely death on the LGBTQ+ community in Newark, New Jersey. » Learn More Here! «
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