BPA Learn: Amplify Your Voice by Diversifying Your Podcast Audience
We can all recognize the importance of seeing yourself in the media you consume. When I watched “Spiderman: Into the Spiderverse” and saw not only myself but a literal representation of my family on the screen, I was floored. Podcasting is no different. Podcasts have the power to reach and resonate with diverse audiences. Yet, how do you make sure your voice echoes in every corner? For creators, understanding the dynamics of audience diversification is critical.
Understanding the Diversity Spectrum
Podcasts aren't one-size-fits-all. Black and brown communities are not monoliths. Within our communities, there are people who resonate with varied narratives and content types. It's crucial to appreciate the layers of diversity:
Ethnic & Racial Diversity: Ensure your content addresses topics that resonate with listeners from different ethnicities and races. When I talk about things I experience as a Latina, I preface that I’m Puerto Rican, which is a unique and different experience from other Latinx people. Even within racial and ethnic groups, differences can resonate with different listeners.
Gender & Sexual Orientation: The stories of women, LGBTQ+, and other non-binary folks need amplification.
Socioeconomic & Geographical Diversity: Discuss issues that resonate with people from various socioeconomic backgrounds and geographic locations.
Steps to Diversify Your Audience
1. Know Your Current Demographics
Use podcast analytics tools to understand your current listener base. Who are they? Where are they from? What are their preferences?
2. Collaborate with Diverse Creators
By working with podcasters from different backgrounds, you amplify their voices and introduce their audiences to your content.
3. Introduce Culturally Relevant Topics
Cultural touchpoints are bridges to diversified audiences. They create a sense of belonging, ensuring listeners from various backgrounds feel seen and heard.
4. Engage in Community Outreach
Interact with communities that you aim to reach. Join online forums, attend events, or simply make your podcast available on platforms they frequent.
5. Seek Feedback & Continuously Evolve
Encourage feedback from your listeners. Understand their needs, and be ready to tweak your content accordingly.
Promotion & Accessibility: Crucial Components
Inclusive Marketing: When marketing your podcast, ensure that your promotional material reflects diversity. Use imagery, stories, and languages that resonate with a global audience.
Transcripts & Multiple Languages: Offering your podcast in written form allows those with hearing impairments to engage. Additionally, consider translations or summaries in multiple languages, which can boost your global reach.
The Power of Representation
Remember, representation matters. A podcast that is inclusive in its content and outreach isn't just a noble endeavor; it's a smart business move.