The BPA Insider presented by Press N Sow Vol. 1 | Issue 12
Weekly Industry News and Updates About Black Podcast Creatives & Professionals
This Post Is Sponsored By Press N Sow
Welcome to Press N' Sow – your ultimate Custom Retail Design and Promotional Products paradise! Are you ready to level up your brand game? Look no further! We're experts in screen printing, embroidery, and direct-to-garment printing, catering to all your promotional needs! » Grab your Podcaster Deal Today! - Get 24 Shirts for $240 Contact Sylvia Today! «
Revolutionizing Podcasts with AI Voice Cloning: Are we Ready for the Ethical Implications?
AI voice cloning technology has recently transformed the podcasting industry, providing content creators with a unique chance to produce a wide range of content, reach new audiences, and optimize their production processes. Thanks to AI-powered tools like OpenAI's ChatGPT, it's now possible to generate lifelike and customizable voices, making a significant impact on the podcasting landscape.
However, the emergence of this technology also raises ethical concerns, particularly surrounding authenticity and potential misuse. While these advancements are exciting, podcasters must take care to address these ethical implications and use this technology responsibly, maintaining the trust of their listenership.
As both creators and consumers of content, it is our responsibility to engage in thoughtful dialogue about the responsible use and potential consequences of this technology. By staying informed and examining the ethical implications, we can ensure a balanced and conscientious approach to AI's role in podcasting.
We urge you to continue learning more about this complex topic , join the conversations, and contribute to shaping a responsible future for AI voice cloning in podcasting.
Attention Podcasters: Discover How Twitter Can Supercharge Your Audience Growth and Engagement!
Are you ready to elevate your podcast's impact and forge lasting connections with your listeners?
👉🏽 Mark your calendars for April 27th, 2023, at 7 PM EST, and join us for a transformative live online event tailored just for you!
Presented by the BPA Academy Learning Labs in collaboration with Sand & Shores, this event is your golden opportunity to learn the essentials of harnessing Twitter's power to amplify your podcast's reach and captivate your audience.
Tonya McKenzie, the visionary founder of Sand & Shores, will share invaluable insights, tools, and tactics to successfully promote your podcast and solidify your brand. Master the art of crafting a distinctive and unforgettable profile, honing a consistent and engaging voice, and effectively engaging with your followers.
Delve into Twitter's best practices and proven strategies for communicating with your audience, from managing customer feedback to addressing inquiries in a timely manner. By the end of this event, you'll be armed with the expertise and confidence to unleash Twitter's full potential for your podcast.
Don't let this incredible chance to leverage Twitter for your podcast's success slip away! Secure your tickets now and prepare to propel your podcast to new heights!
🚨 Space is limited and tickets will sell out fast.
🆓 This event is FREE for all BPA Members. If you are interested in joining the Black Podcasters Association, click here!
If you are not a BPA member, you can have your workshop admission reimbursed through the Podcast
Reserve Your Spot Here 👇🏽👇🏽👇🏽
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Podcasts Grow as a Trusted Source of News and Information
Podcasts have emerged as a powerful medium of news and information, with a growing number of people relying on them as a trusted source, according to the latest study by the Pew Research Center. The research conducted a deep dive into the trends, demographics, and habits of podcast consumption, highlighting that listeners are deeply engaged and appreciate the medium for its in-depth discussions and personal connections.
The report reveals that podcasts have become increasingly popular and reliable, providing an exciting avenue for individuals seeking comprehensive and insightful content.
“29% say that staying up to date about current events is a major reason they listen to podcasts. Two-thirds of podcast listeners say they have heard news discussed on the podcasts they listen to – amounting to a third of all U.S. adults. “ - Pew Research Center
Highlighting some key takeaways from the report’s data:
Podcasts have quickly risen to become a trusted and credible source of information, often surpassing the perceived credibility of traditional media outlets among listeners.
Younger adults listen to more podcasts on average, with 63% of listeners under 50 tuning into at least two podcasts, compared to lower rates for older listeners.
Six-in-ten podcast listeners have watched a movie, read a book, or listened to music because of a podcast they listened to.
Only 20% of podcast listeners say they listen to podcasts connected to a news organization, suggesting that much of the news people are exposed to on podcasts could be coming from nontraditional sources.
Approximately 36% of podcast listeners have tried a lifestyle change, such as a workout routine, diet, or journaling, because of a podcast.
Conclusion
Podcasts have emerged as a favored medium of entertainment, education, and staying up-to-date for Americans. A staggering 50% of U.S. adults have listened to podcasts in the past year, and the landscape has evolved to offer an extensive range of content, including news and political opinions. With non-traditional sources offering diverse topics, formats, and perspectives, the listeners’ exposure to unique news and viewpoints has increased.
Majority of podcast listeners trust the accuracy of the news they hear and frequently encounter distinctive news and perspectives that they might not find anywhere else. As the popularity of podcasts continues to grow, they are becoming an essential platform for content creators and advertisers to engage with a broad and diverse audience, shaping public discourse, and influencing the opinions on current events.
Danielle Desir-Corbett: 5 Insider Tips To Improve Your Podcast Media Kit
Crafting a polished podcast media kit is the key to attracting sponsors and collaborators as well as unlocking those opportunities. In a recent blog post on her website DanielleDesir.com,
shares her essential tips to help you create a standout media kit that showcases your podcast's unique value and audience.By creating a well-rounded and comprehensive media kit, a podcaster can showcase their podcast's value, credibility, and uniqueness, making it more appealing to potential sponsors and collaborators.
Danielle walks you through her 5 insider tips to help you understand how you can leverage a well-crafted media kit to achieve their goals of promotion and monetization.
Affiliate Link
Ausha is the first podcast marketing platform with all the tools a podcaster needs to launch and grow their show. » Click Here To Learn More «
National Black Authors Day: Celebrating the Diversity of Black Literature
In the spirit of celebrating and amplifying black voices in literature, we cordially invite you to attend the National Black Authors Day event on May 4th in Rochester, NY. This special occasion aims to honor the rich history and immense contributions of black authors in the literary world.
As content creators, expanding our reach and sharing our unique perspectives is always top of mind. In honor of Black Authors Day (May 4th), we encourage you to explore a new avenue for your content: turning your podcast episodes into a book!
This transformative step offers a multitude of benefits, including reaching a new audience and broadening your influence and impact.
By transforming your podcast episodes into a book, you can also deepen your content and offer a more comprehensive and lasting experience for your audience. Becoming an author also elevates your status as an expert in your field, fostering trust and credibility with your audience. Additionally, selling your book can generate supplementary income, creating additional revenue streams and making your podcast journey even more sustainable and rewarding.
Don't miss this chance to be part of an inspiring and informative gathering of like-minded individuals, all united by their passion for storytelling and appreciation for black literature. Together, let's celebrate the power of the written word and create lasting connections in the literary community.
Secure your spot today by registering and join us in Rochester, NY on May 4th for an unforgettable National Black Authors Day celebration.
Cant make it to the event?
Don’t worry, there are other ways you can celebrate, for more information on how you can participate: 👉🏽 Click Here!
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Afros & Audio Now Accepting Speaker Submissions for Their 5th Annual Podcast Festival
Speaker Submissions ARE NOW OPEN until Sunday, July 16, 2023, at midnight.
We are seeking Podcast Creatives and Professionals, Audio Professionals, Industry Leaders, and Experts to speak at the 5th annual Afros & Audio Podcast Festival.
This two-day conference aims to enhance industry knowledge, encourage community and collaboration, and highlight our presence and growth as we continue our work in the podcast industry and global podcast market. The Afros & Audio Podcast Festival is an event to support and highlight Black indie podcast creatives and professionals across the diaspora of all ages, genders, sexualities, spiritual beliefs, etc.
Please read our inclusion and accessibility policy here before choosing to participate.
Speakers will receive a discount code to share with their network and will receive 25% of each ticket sold with their unique code.
In addition, each speaker will receive a VIP Ticket to attend the conference
👉🏽 Need Tickets? Secure your spot now 👈🏽
Purchase your ticket today at bit.ly/afau2023tix and learn more at www.afrosandaudio.com
Marketing For The Culture Summit 2023 Tickets Now on Sale!
The African American Marketing Association (AAMA) is gearing up for its annual Marketing For The Culture Summit in Houston, TX on Thursday, June 1, 2023.
AAMA is a 501c3 nonprofit on a mission to foster the growth and professional development of Black marketers, creatives, and entrepreneurs.
The MFTC Summit is an annual event that allows Black marketers to come together to learn the latest in the industry. This year’s theme is Knocking Doors Down, all about overcoming barriers in business, collaborating, and growing your brand. Oh yeah, and homage to Pimp C!
Whether you work on the brand side, content creator, or as a business owner you will gain a ton of information and connect with like-minded people.
MFTC Summit Sessions:
What Brands and Marketers Can Learn From Verzuz
Using ChatGPT To Automate & Enhance Business Practices Through a Tactical Lens
How to Exponentially Increase Your Sales with Facebook Ads
Branding Is Like Dating
How to Beat Impodcaster Syndrome
How to Use Email Marketing to Attract and Convert Clients Even If You Have No Clue What to Write
PR & Marketing: Maximize Your Brand Visibility
I’m Local, Money is Global E-Commerce Panel
Growth Marketing Strategies Panel
Time to Scale Up: Certifications & Supplier Diversity Panel
For a list of speakers and other details visit MFTCSummit.com.
Event Details:
MFTC Summit Kickoff Reception - Wednesday, May 31, 2023
MFTC Summit - Thursday, June 1, 2023
MFTC Summit VIP Brunch - Friday, June 2, 2023
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🔔 BPA Insider Notables
⭐️ Ausha Adds ChatGPT To It’s Social Media Manager - Adding to its already time-saving social media manager, Ausha has added ChatGPT to help podcasters speed up their content creation » Read More Here! «
⭐️ Our Greatness: Matriarch Digital Media’s Micro-Grant Program for Women Of Color - The OUR GREATNESS initiative is here to bestow micro grants upon talented, independent Women of Color podcasters, providing that extra nudge to skyrocket their podcasting dreams! » Read More Here! «
⭐️ As Podcasting Grows In Africa, So Should Accessibility for the Disabled - Highlighting the importance of transcription and captioning services to increase accessibility, Muzhinga Kankinda discusses the lack of accessibility for deaf and hard of hearing individuals in African podcasts and offers solutions to make podcasts more inclusive. » Read More Here! «
⭐️ Getting Reliable Results: How to Determine the Right Number of Data Points for Podcast Research -
, Head of Podcaster Experience at Captivate.fm, provides an in-depth look into understanding the important data points podcasters should be looking to use. » Read More Here! «⭐️ ChatGPT Prompts For Podcasters - A.I. tools usage in podcasting isn’t going anywhere, so learn some prompts to help us get better. » Read More Here! «
⭐️ Need Cover Art That Resonates With Your Audience - Creating impactful cover art for many of podcasters can be a struggle. Here are some tips to help move you in the right direction. » Read More Here! «
This Post Is Sponsored By Press N Sow
Welcome to Press N' Sow – your ultimate Custom Retail Design and Promotional Products paradise! Are you ready to level up your brand game? Look no further! We're experts in screen printing, embroidery, and direct-to-garment printing, catering to all your promotional needs! » Grab your Podcaster Deal Today! - Get 24 Shirts for $240 Contact Sylvia Today! «
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