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Breaking the Stereotypes: How Black U.S. Podcast Listeners are Redefining Their Listening Experience
A recent survey conducted by the Pew Research Center has shed light on the podcast preferences of Black listeners in the United States. The study found that Black adults are more likely to listen to podcasts on a weekly basis as compared to Hispanic or white adults.
The survey identified distinct topics that Black podcast listeners prefer to tune into. These include personal growth and development, social justice, activism, racism, health and wellness, and spirituality and religion. Interestingly, white listeners tend to lean towards news and politics, comedy and entertainment, while Hispanic listeners prefer family and relationships.
According to a recent chart from the Pew Research Center, Black Americans are turning to podcasts for unique and compelling reasons.
Here are five key takeaways from the data:
1. Keeping up with current events is a top reason for Black podcast listeners, more often than other racial and ethnic groups.
2. About six-in-ten Black podcast listeners seek to learn through podcasts, a percentage that is similar to White listeners but significantly higher than Hispanic listeners.
3. Four-in-ten Black podcast listeners cite staying up-to-date with current events as a major reason for listening, surpassing both White and Hispanic listeners.
4. Black listeners often use podcasts for encouragement or inspiration, similarly to Hispanic listeners but more frequently than White listeners.
5. Black podcast listeners enjoy listening to others' opinions more than White listeners (and as frequently as Hispanic listeners).
The discoveries mentioned in the article could potentially have far-reaching consequences for both podcast creators and marketers looking to engage with Black listeners.
YouTube has been trying to attract major podcast networks, such as NPR, Slate, and The New York Times, to its platform. However, according to a recent article by Ashley Carman in Bloomberg, these networks' podcasts are not performing as well as expected on YouTube. While these networks have impressive reach elsewhere, their podcasts are struggling to gain traction on YouTube.
A spokesperson for YouTube has acknowledged that podcast usage and adoption are on the rise in YouTube Music, and the company is committed to improving the podcast experience on its platform. This includes enhancing podcast discovery, which shows promise for future growth.
Despite the initial setbacks, YouTube remains dedicated to exploring the podcast space and improving the podcast experience on its platform.
TikTok is known for its popularity among Gen Z, but it's not just for the younger crowd. In fact, millennials and Gen Xers can use TikTok to showcase their creativity and engage with a vast audience.
In a recent article from Descript, Brenton Zola shares insights on how to create compelling TikTok content that can appeal to people beyond Gen Z. TikTok is a platform that offers potential for people of all ages to showcase their creativity and connect with a broad audience.
Media interviews are a powerful tool to display your expertise and promote your brand or business. However, it's important to avoid common mistakes that can harm your reputation or hinder your message.
In this article, Tonya McKenzie offers guidance on how to avoid these blunders. By preparing thoroughly, maintaining professionalism, staying focused, avoiding controversial topics or inappropriate comments, and being authentic, you can increase the chances of a successful interview and make a positive impression on your audience.
Ausha is the first podcast marketing platform with all the tools a podcaster needs to launch and grow their show. » Click Here To Learn More «
Afros & Audio Now Accepting Speaker Submissions for Their 5th Annual Podcast Festival
Speaker Submissions ARE NOW OPEN until Sunday, July 16, 2023, at midnight.
We are seeking Podcast Creatives and Professionals, Audio Professionals, Industry Leaders, and Experts to speak at the 5th annual Afros & Audio Podcast Festival.
This two-day conference aims to enhance industry knowledge, encourage community and collaboration, and highlight our presence and growth as we continue our work in the podcast industry and global podcast market. The Afros & Audio Podcast Festival is an event to support and highlight Black indie podcast creatives and professionals across the diaspora of all ages, genders, sexualities, spiritual beliefs, etc.
Please read our inclusion and accessibility policy here before choosing to participate.
Speakers will receive a discount code to share with their network and will receive 25% of each ticket sold with their unique code.
In addition, each speaker will receive a VIP Ticket to attend the conference
AAMA is a 501c3 nonprofit on a mission to foster the growth and professional development of Black marketers, creatives, and entrepreneurs.
The MFTC Summit is an annual event that allows Black marketers to come together to learn the latest in the industry. This year’s theme is Knocking Doors Down, all about overcoming barriers in business, collaborating, and growing your brand. Oh yeah, and homage to Pimp C!
BPA Member & Podcasters Live Founder, Steve Worthy will be presenting at the Marketing For The Culture Summit 2023
Whether you work on the brand side, content creator, or as a business owner you will gain a ton of information and connect with like-minded people.
MFTC Summit Sessions:
What Brands and Marketers Can Learn From Verzuz
Using ChatGPT To Automate & Enhance Business Practices Through a Tactical Lens
How to Exponentially Increase Your Sales with Facebook Ads
Branding Is Like Dating
How to Beat Impodcaster Syndrome
How to Use Email Marketing to Attract and Convert Clients Even If You Have No Clue What to Write
PR & Marketing: Maximize Your Brand Visibility
I’m Local, Money is Global E-Commerce Panel
Growth Marketing Strategies Panel
Time to Scale Up: Certifications & Supplier Diversity Panel
For a list of speakers and other details visit MFTCSummit.com.
The world’s new leading platform for indie artists, podcasters, & creatives. Join Today!
🔔 BPA Insider Notables
⭐️ Afripods Makes Understanding Podcast Analytics Easier - Afripods discusses the importance of understanding your audience and measuring success when it comes to podcast analytics, highlighting the key metrics to track and how to use the data to make informed decisions about content and marketing strategies. » Read More Here! «
⭐️ The 1st Women Of Color Podcasters Retreat - Connect and network with Women of Color from across the globe, build your brand and have the time and space to accomplish your goals. Payment plans available until May 14th, 2023. Act Now! » Read More Here! «
⭐️ Signal Awards Early Entry Deadline, This Week - Submit your podcast to the Signal Awards before their May 12, 2023 early entry deadline. » Read More Here! «
⭐️ 18th Annual People’s Choice Podcast Award Submissions Now Open - You can now submit your podcast to this year’s People’s Choice Podcast Awards. Don’t procrastinate, submissions ends in July » Read More Here! «
⭐️ Learn Some Growth Tips For Your Newsletter - The Steal Club created this guide to help you create better engagement and growth for your newsletters. » Read More Here! «
⭐️ Apple Podcasts Changes Podcast Episodes Format - Apple Podcast recently changed how podcast episodes display within their platform for better ease of use and searchability by its users. » Read More Here! «
This Post Is Sponsored By Press N Sow
Welcome to Press N' Sow – your ultimate Custom Retail Design and Promotional Products paradise! Are you ready to level up your brand game? Look no further! We're experts in screen printing, embroidery, and direct-to-garment printing, catering to all your promotional needs! » Grab your Podcaster Deal Today! - Get 24 Shirts for $240 Contact Sylvia Today! «
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