The BPA Insider presented by Blast Mic Vol. 1 | Issue 4
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This Post Is Sponsored By Blast Radio
Introducing Blast Mic- the wireless microphone that broadcasts high quality audio directly to the Blast Radio platform. With Blast Mic, you can easily share audio with exceptional sound quality and clarity. Easily download and re-release past broadcasts as podcasts or on other platforms. Get ready to take your audio to the next level with Blast Mic!
🎉 It’s Our Birthday - Join Us For Our Year-In-Review Live Stream!
It's the 1st anniversary of the Black Podcasters Association and we are continuing the celebration with a special event!
Join us this Monday, February 20th at 7PM EST on our YouTube channels for a live conversation between BPA's founder, Corey Gumbs, and a variety of members of the BPA community.
BlkPodNews™ is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
Hear their stories, learn about the community, and be a part of the celebration! Don't miss out on this unique event - be sure to tune in!
BPA Members: Laurel Rutledge, Santiago Maxwell, Leah B., Dominic Lawson, Sasha Fountain, Gerald Davis, & Raphael Harry
Edison Research, SXM Media, & Mindshare Announces The Black Podcast Listener Report 2.0 Release Date
The Black Podcast Listener Report 2.0, conducted by Edison Research in partnership with SXM Media and Mindshare, will be presented in a webinar on Wednesday, February 22 at 2pm ET.
Forty-three percent of Black Americans age 18+ are monthly podcast listeners. Findings from the study illuminate how Black Americans consume podcasts, discover podcasts, why they listen, and more. The study is a follow-up to the original Black Podcast Listener Report from Edison Research, SXM Media, and Mindshare.
Findings will be presented by Gabriel Soto, Senior Director of Research at Edison Research, Nidia Serrano, Vice President of Sales and Marketing at SXM Media, and Alexis Reza, Associate Director of Comms Planning at Mindshare.
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Are you looking forward to the release of Black Podcast Listeners Report 2.0?
Let us know in the comments
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The report also includes findings on how Black Americans feel about podcast advertisements, podcasts with video components, the topics and genres they are most interested in, and the importance of black creators in podcasting. Over 2,500 Black Americans age 18+ were surveyed for the study.
This Week: Bold Branding For You & Your Podcast Workshop - Space is Limted!
Are you a podcaster looking to create a brand that resonates with your audiences and potential sponsors/advertisers?
Are you having trouble making sure your messaging reaches your targeted audiences with clarity and impact?
Join us on February 23, 2023, at 7 PM EST for this live online workshop presented by the Black Podcasters Association and in partnership with Sand & Shores.
Tonya McKenzie, the founder of Sands & Shores, will discuss how to take a bold approach to elevate your brand messaging and gain brand awareness.
Don’t miss this unique opportunity to become informed and improve your brand.
Space is limited and tickets will sell out fast.
Sign up today for this informative workshop and ask the important questions that will get you the results you’re looking for.
This event is FREE for all BPA Members. If you are interested in joining the Black Podcasters Association, click here!
Over the past few months, the podcast industry has experienced some rocky times, as concerns of a looming recession loom and newly created podcasts slow down, budget cuts, a "cooling" of ad spending, and rounds of layoffs at podcast-related companies all take their toll. In light of this, many in the industry have had to learn to do "more with less" as a response to these factors.
“In addition to traditional advertising, the platforms hoped to recoup their investments through strategies including premium subscription offerings and intellectual property deals with Hollywood. But audiences have been slow to sign up for paid subscriptions to content they’re accustomed to getting for free, and film and television development — a notoriously inexact science — hasn’t proved to be a reliable moneymaker.”
The New York Times’ Reggie Ugwu recently released his article shedding light on the end of the “Gold Rush”, slow audience adoption, and how unchecked spending by companies is now having a detrimental effect on the industry’s finances and the people within it.
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How have the recent layoffs and budget cuts affected you in the podcast industry?
, offers great insight on the correlation between her time in the tech startup space and Spotify's podcast acquisition strategy. She explains how their current collapse wasn't hard to foresee given the notable warning signs she observed while working in the tech industry.
With her unique perspective, Skye sheds light on the potential pitfalls of this type of rapid growth, why it's important to consider the long-term implications of any acquisition strategy, and how market-correction can create a stronger, better industry. Check out her article below.
Following the footsteps of Twitter, Meta is stepping into the paid verification game. Meta recently announces that it will be testing out it’s new “Meta Verification” system in Australia and New Zealand this week.
In a post on his personal Facebook page, Mark Zuckerberg states that subscribers will get a blue badge, direct access to customer support, increased impersonation protects, and increased visibility. The subscription service would span for both IG & Facebook.
The initial price point for the “Meta Verified” service will be $11.99/month for Android/Web or $14.99/month on IOS.
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Will you subscribe to Meta’s new program when it comes to your country? Let us know in the comments.
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Want to read more about this new direction for Meta?
American Black Film Festival Podcast Competition Submission Ends February 28th
Competition Submission Closes Soon!
If you haven’t already, make sure you complete your podcast submission application to the American Black Film Festival’s 2023 Podcast Competition. All applications need to be submitted by the end of Feb 28th, 2023.
More about the competition or submission requirements:
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BPA Insider Notables
⭐️ Podchaser Release New Monthly Chart For January2023 - Podchaser 25 is their monthly ranking report of the hottest & fastest rising podcasts in the U.S. for January » Learn More Here! «
⭐️ New Upgrades Coming For Apple Podcasts App - Apple Insider reports that with the new IOS 16.4, we can expect some new upgrades and improved functionality to the Apple Podcast app, including more accurate analytics for creators. » Read More Here! «
⭐️ The Communicator Awards Entry Deadline Extended - The Communicator Awards have extended the entry deadline to March 17th, 2023. » Learn More Here! «
⭐️ Third Coast International Audio Festival Entries Now Open! - Enter your narrative audio work into the Third Coast International Audio Festival, entry date closes March 10th, 2023. » Learn More Here! «
This Post Is Sponsored By Blast Radio
Introducing Blast Mic- the wireless microphone that broadcasts high quality audio directly to the Blast Radio platform. With Blast Mic, you can easily share audio with exceptional sound quality and clarity. Easily download and re-release past broadcasts as podcasts or on other platforms. Get ready to take your audio to the next level with Blast Mic!
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BlkPodNews™ is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
