Feature Friday: LaTesa Lins
Highlighting Our People in Podcasting!
🎶I’m so excited and I just can’t hide it…it’s Feature Friday!✨🎶
“Podcast[ing] gives me the opportunity to showcase all of my creative ideas and it allows me to get recognition within my own abilities .”
Showcasing one’s own abilities…LaTesa is right, podcasting is the arena for doing just that. Her passion for story telling started with her first love, radio but now she’s breaking free from the corporate world and creating for herself with her podcast : LaTest With LaTesa. The name of the pod birthed from the name of the host.
On her pod she brings her listeners the 'LaTest' urban talent, news and black owned businesses in Nashville, TN. It’s a fun place to share truth, creativity and entertainment. She also uses her platform not only to amplify those in her community but to support and uplift….
“My goal is to create a platform where everyone is welcome. The problem lies in the lack of financial ability and awareness for minorities to showcase their talent in the most professional way. [Resources can be limited and ] as a media host/journalist I want to provide that reassurance and professional experience.”
👀 okay…show art…it’s all connecting I see✨
LaTesa has been in podcasting for a little over a year, and really enjoys her LaTest With LaTesa pod as we are sure you will too. One of her favorite episodes she mentioned is when she did a black business segment. In this episode she really wanted to inform her listeners on some pretty dope businesses for black business month. She interviewed a black female fashion designer and did 2 black owned product reviews with her to spice things up ! There were giveaways, and samples, and she really amplified some black owned businesses. Gotta love that, she wasn’t just talking about a business but really using her platform to amplify! Go ahead now LaTesa! 💪🏾
So with all of this community building , we had to ask …what has she learned along the way!
Find reliable and passionate team members. It's possible to do everything yourself but the best feeling is relying on a team to take care of the production or footage or even photography while I do my interviews and artist collaborations. I truly believe it takes a village to raise a child. Secondly be consistent with your shows and content. Before launching a podcast, put together a promotional schedule for each episode .This will grow your listeners and create a relationship with previous listeners because you will be reliable to fulfill their entertainment needs on the day you promised. Finally, Look for ways to monetize your content on every social media platform.You can make money in so many creative ways like merchandise, Sponsorships, downloads ! The options are endless.
Now that is a nice healthy serving of advice 🌈⭐️…
I have to admit I paused on the ‘it takes a village to raise a child’ line…but I get it, it’s about using the community and it’s strengths to support you where you feel you may come up short. We are not all perfect at everything, so being able to delegate those other tasks, is super smart but also it puts your mind at ease. I love it, there is a lot of strategy here…I’d certainly say try it out. While you’re trying it out take some time to support, and listen to, LaTest With LaTesa. Hey even if you’re not in Nashville there’s still value there.
Now back to that village…go ahead ya’ll and share this artcle and post with others…and shout out your favorite writer👋🏾 😅 me (iamadellcoleman)
Until next week
I’m wishing you
Peace ☮️ Love ❤️ Soul💪🏾 -Adell aka @iamadellcoleman on all socials 💋
If you’re loving my features….give your girl a share and a shout out on IG @iamadellcoleman and Twitter @iamadellcoleman too!
Psst…by the way if you’re interested in being my next Feature Friday🙏🏾 fill out this form …by the way…it could also mean an additional feature on my other newsletter Your Podcast Playlist as well!
Oh and a little about me…this is the hard part, talking about myself!
I’m Adell Coleman Chief Operations Officer of DCP Entertainment. I’m a multi-award winning podcast creator, producer, and host. I host and EP the podcast Say Their Name AND The Head Nod I like talking so you may have seen me around at a few conferences!
One of my favorite things to do is to amplify and uplift those BIPOC and marginalized creatives who aren’t just hosts but are doing many different things in the podcast space.
At DCP, we distribute podcasts that share stories, podcasts, interviews, and insights by and for underrepresented voices. Feel free to check us out!
Check out our website dcpofficial.com, IG, and Twitter @dcpofficial to learn more!
Feel free to follow me on IG @sky_kiss3d and Twitter @skykissed too! It’s just me sharing, my fav podcasts, my adventures, my husband, and a little of our two daughters we lovingly call CoCoBean.
Chat soon!
Adell C