BPA Academy: How to Craft a Compelling Podcast Introduction

Hooking Your Audience from the Start

I’ve been away for a minute rebranding and reorganizing and just generally doing a lot of work but today I’m back for another BPA Learn addition. These will be moving to monthly for the time being but I hope that you’ll still continue to find value in them. So let’s jump into it. Today we’re starting with the basics - leveling up your podcast introduction.

A podcast introduction is your first opportunity to make a strong impression on listeners. It's the moment where you hook them, establish your show's identity, and set the tone for the rest of the episode. A well-crafted intro can be the difference between a listener sticking around or clicking away.

Why the Introduction Matters

Your introduction is not just filler; it's a critical element that serves multiple purposes. A good intro is going to:

• Grab Attention. An engaging intro captures the listener's interest right from the start. You need to be able to pull them in within the first 10-15 seconds or risk losing a potential listener.

• Set Expectations. Use your intro to provide a brief overview of what the episode will cover. You should do this for each and every episode. Remember, not everyone has heard your back catalog, and people will rarely go back and listen to your intro episode. Let them know what to expect each and every time.

• Build Connection. Use this space to add a personal touch. Something uniquely you. A personal touch in your intro can create a connection with your audience.

Key Elements of a Great Podcast Introduction

So now that you know the purpose of your intro, how do you go about making a good one? Every podcast introduction should have these elements:

• Catchy Hook. Start with a statement, question, or soundbite that grabs attention. Why do people want to listen to your show?

• Show Identity. Clearly state your podcast name and tagline. Let listeners know who you are right off the bat! If you’re show is meant to showcase you as an expert, make sure you’re laying out those credentials you’ve worked so hard for.

• Episode Tease. People rarely read episode descriptions. If your show doesn’t have an easy-to-decipher title, then briefly mention the topic or guest for the episode so listeners know if they want to stick around.

• Call to Action. Don’t wait for the outro! Encourage listeners to subscribe, rate, or visit your website in the intro as well. That’s prime real-estate. Don’t waste it!

Need Inspiration?

Check out these 8 podcasts on Dear Media that showcase what a good intro can sound like. Think about your own listening as well. Analyze examples from popular podcasts or shows that you listen to to see how they structure their intros. Your introduction is the gateway to your podcast. By crafting a compelling intro, you set the stage for an engaging and memorable episode.

This article is brought to you by Atabey & Co. in collaboration with the Black Podcaster's Association. Let's create, connect, and change the world, one podcast at a time. Learn more about Atabey & Co. and be a part of a movement that seeks to amplify the voices of women, especially those from marginalized communities. Together, we can reshape the podcasting landscape.